Manager – GTM Strategy & Market Development (IB)

Core experience in the crop nutrition and crop protection segment in reputed companies in India and abroad

Role Overview
Job Description

1.      Analyse & Report Global Market Trends: Stay informed about industry trends, market conditions, competitor activities and identify potential new business opportunities.  Assist management with timely inputs of quality information to stay above the competition to achieve better business.

2.      Conduct Market Survey, analyse, formulate and implement crop nutrition and crop protection market to create robust strategies with respect to market segmentation, targeting and product positioning and deployment of our range of crop nutrition & bio-fertilizer products in the global market.

3.      Planning & Budgeting: Assist Global Head to plan and budget country wise sales & marketing to meet the overall export target for each country.

4.      Forecasting and Reporting: Coordinate and prepare timely sales forecasts and regular MIS reports to management, providing insights into market trends, sales performance, distributor and consumer feedback.

5.      Marketing Communication: Craft product promotional messaging and its integrated communication strategies, assume strategic marketing activities using appropriate marketing mediums including social media platforms, build and maintain a strong and consistent brand through a wide range of online and offline marketing channels, monitor and create advertising campaigns, create better awareness of what we offer in terms product features and product benefits to consumers and channel partners that beat competition, study and analyse consumer behaviour towards our products and adjust promotional campaigns to attract and retain customers, measure and report on the performance of marketing campaigns, gain insight and assess against set goals.

6.      Monitoring Activities: Manage marketing budget and fund allocation wisely to maximize revenue and profitability. Supervise field marketing activities, ensuring that all marketing materials are in line with our brand identity.

7.      Cross-functional Coordination: Coordination between Country Managers, departments such as logistics, finance, branding, regulatory, R&D including strong service to customers to ensure smooth operation within the department and outside.

8.      Problem Resolution: Address and resolve promptly and effectively any issues or complaints raised by Country Managers / Local Associates. Work closely with internal teams to ensure timely resolution of functional and organizational issues.

9.      Lead, motivate and manage internal teams

10.   Support Country Managers by providing required product dossiers, samples etc., for product registration, and conducting farm efficacy trials.

11.   Manage distributors account country-wise and process LC on timely basis as per payment terms as agreed.

12.   Support Global Head and Country Managers for end-to-end value chain activities of Global Agribusiness Vertical.